商务英语写作

黄老师

商务英语写作

                                                                                           

（学分3，学时45）

一、课程的性质和任务

英语已经成为对外交流和沟通普遍使用的语言，尤其在商务活动中显得更加突出。对于商务英语人才的培养，加强语言的沟通能力和文明素质是商务活动的关键。针对商务环境的英文写作，讲解常用文体写作模式。大量经典范文示例，大量商务素材阅读，辅以针对性课后练习。掌握各种不同类型的商务文件写作基础知识，学会每天都可能用到的、最实用的商业写作技巧。

二、课程内容、基本要求与学时分配

商务英文写作课程共分四部分模块和补充的拓展内容：1.办公室英文写作；公司内部英文写作；3.公司往来英文写作；4.公文写作。在这四个模块下包含20讲具体的商务情境下的写作内容。主要通过商务实际案例学习如办公室常用的语言表达方式；公司内部需要的通知、商务广告、备忘录、会议记录等；公司之间的信函、商务往来活动文书；以及合同、工作等方面的公文写作等，从而提高商务英语能力，促进商务活动的成功。

Unit 1                2学时

I-Watch    Office Rules & Business Etiquette

I-Learn     Four sample notices:

           1. Notice for Lounge Change

           2. Notice for Moving Company

           3. Notice for Holiday Leave

           4. Notice for Quitting a Job  

I-Earn      Task 1 Write a notice as required.

           Task 2 Write a notice of Lost and Found.

           Task 3 Please check the following notice and judge whether it is good or poor.

           Task 4 Find three differences between the two notices in 30 seconds.

I-Read     Other sample notices: Found, Lost, Sick Leave Note, Notice to Landlord, Meeting

基本要求：

    一、了解办公室礼仪

二、掌握通知的写作方法：

1. 一般的通知包括通知标题，如Notice for ...

2. 主体部分包括的因素：时间——事情的时间；相关人——与事件相关的人；地点——事情的地点；内容——事件的主要内容。

3. 通知的语言简洁、清楚。

4. 不同的通知内容还有区别，如辞职通知包括在公司工作所受益之处，离开工作的理由，离开的日期。

   

Unit 2                1.5学时

I-Watch    Cell Phones & Business Etiquette

I-Learn    Five sample posters:

          1. ZAP Saturday Warehouse Sale Poster   

          2. SM Hypermarket Valenzuela’s Labor Day Sale

          3. Costume/Clothing Poster

          4. Educational Poster  

I-Earn     Task 1 Tick the factors included in the following poster.

          Task 2 Is the following posters Readable? Legible? Well organized? Concise?

          Task 3 What type of the poster is it?

          Task 4 There are two pictures here, which one is better?

I-Read     Seven Steps to an Efficient Poster

基本要求：

一、了解打电话礼仪

二、掌握海报的写作方法:

1. 四要素：Readable（易读的）；Legible（易懂的）；Well organized（合理的）；Concise（简洁的）

2. 其它注意事项：Text（文字）；Font（字体）；Image（图像）；Graph（图表）；Table（表格）

Unit 3                2.5学时

I-Watch    How to Say “I’m Sorry” in a Card?

I-Learn    1. Abbreviations in Foreign Trade      

          2. Financial Terms

          3. Security Terms

          4. Sales

          5. Meeting

          6. Money and Finance

          7. Negotiation

          8. Miscellaneous   

I-Earn     Task 1 Match the word and its explanation.

          Task 2 Choose the best answers.

I-Read     Introduction to WTO and other regional trade organizations

基本要求：

一、了解写卡片(Card)致歉的方法

二、初步外贸英语常用词汇:单证(document terms)，付款方式(payment terms)，价格(price and delivery terms)，货币、包装及重量(currency, packing and weight terms)，运输(shipment terms)，常用金融词汇，股票证券、销售、会议、财务和谈判等用语

Unit 4                2.5学时

I-Watch    Business Casual & Styles of Dress

I-Learn    Effective Communication Criteria      

          Layout 1 Use Sentence Connectors

          Layout 2 Style in Sentence Writing

I-Earn     Task 1 Change Passive Voice into Active Voice.

          Task 2 Use the Imperative Voice for Recommendations.

          Task 3 Use Verbal rather than Nominal forms of words.

          Task 4 Use Parallel structure, particularly within lists.

          Task 5 Eliminate Unnecessary Words to Communicate Concisely.

          Task 6 Divide long sentence into shorter sentences.

          Task 7 Avoid qualifiers.

          Task 8 Avoid personalizing pronouns, and therefore personalizing problems.

I-Read     Reading 1 Creative Writing – Modifying Words and Phrases

          Reading 2 Useful Sentences

          Reading 3 Language of Charts and Graphs

基本要求：

一、了解商务着装礼仪

二、1. 了解商务英语交际标准，即7C原则：Clarity, Completeness, Conciseness, Correctness, Concreteness, Consideration, Courtesy

2. 初步掌握商务英语写作风格：使用简单句，使用主动语态，以公司的名义写，用单一语气，指出行为主体，避免动词的名词化，建议行动而不是个人的想法，避免使用修饰词语，避免提及个人想法

3. 掌握写作中的有用句型，即Letter Writing, Expressions for Presenting Figures and Trends, Presentation, Apologizing, Describing Projects, Forward-Looking Statements

Unit 5                2.5学时

I-Watch    Chinese Business Etiquette: Meeting Protocol

I-Learn    Elements of Meeting Minutes

          Layout 1 Template of Formal Meeting Minutes

          Layout 2 Template of Informal Meeting Minutes

I-Earn     Task 1 Match the headings in Column A with the information in Column B.

          Task 2 Fill in the blanks by choosing the appropriate ones.

I-Read     Minutes

基本要求：

一、了解商务会晤礼仪

二、学习会议记录中的要点：会议名称、日期、性质、主持人、出席人、缺席人、会议内容、下次会议日期及主要议程、休会时间、会议记录人签名

三、练习写会议记录

  

Unit 6                 2.5学时

I-Watch    How to Write an Office Memo

I-Learn    Layout 1 A Directive Memo

          Layout 2 A Response Memo

          Layout 3 A Trip Report Memo

          Layout 4 A Field/Lab Memo

          Layout 5 Language Style and Tone

I-Earn     Task 1 Memo classification

          Task 2 Read the memo and provide a subject for it.

          Task 3 Please read the four subjects, which one is better?

          Task 4 Write a memo using the following key words.

I-Read     Some Points to Remember about Good Memo Writing

基本要求：

一、了解备忘录的种类：指令式备忘录、答复式备忘录、出差报告式备忘录、研究或实验室报告式备忘录

二、掌握备忘录的结构：标题、开始、总结、讨论、结尾和必需的附件。

三、练习写备忘录

Unit 7                 2学时

I-Watch    Chinese Business Etiquette: Understanding

I-Learn    Layout 1 Sentences in Reports

          Layout 2 A Short Formal Report

          Layout 3 A Short Informal Report

          Layout 4 An Extended Formal Report

I-Earn     Task 1 Put the following boxes in order.

          Task 2 Sentence classification.

          Task 3 Active sentence or passive sentence?

          Task 4 Choose the formal verb to the appropriate sentence.

I-Read     Reading 1 怎样写商务英语报告？

          Reading 2 商务英语报告的组成

          Reading 3 Sample of Report

基本要求：

一、了解中国商务礼仪：理解

二、了解商务报告的分类：Short informal report, short formal report, extended formal report

三、掌握商务报告的结构及写作的原则

四、练习写商务报告

Unit 8                 2学时

I-Watch    Science Fair Presentation Tips

I-Learn    Layout 1 Format of Presentation

          Layout 2 Present Effectively

          Layout 3 Types of Business Presentations

I-Earn     Task 1 Match the phrases in Column A and Column B.

          Task 2 Complete the sentences with words below.

          Task 3 Rearrange the words to form a complete sentence.

          Task 4 Rewrite the paragraph in less than 35 words.

          Task 5 Match the formal phrases in Column B with the informal phrases in Column A.

I-Read     Reading 1 Some Hints for a Successful Presentation

          Reading 2 Presentation Criteria Form

基本要求：

一、初步掌握口头报告的形式与技巧

二、注意口头报告中的用语与句型

三、知道口头报告的类型

Unit 9                 3学时

I-Watch    Science Fair Presentation Advice

I-Learn    Layout 1 TV Advertisement

          Layout 2 Internet Advertisement

          Layout 3 Magazine Advertisement

          Layout 4 Newspaper or Magazine Advertisement

I-Earn     Task 1 Read the following interesting advertisements and choose three typical ones that are your favorite.

          Task 2 Make your judgment: the following ads are on TV, newspaper or magazine, or online.

          Task 3 Give examples of techniques used in the reading: “Every Home Should Have One.”

I-Read     Reading 1 广告分类及网络广告

          Reading 2 How to Write Killer Advertising that Practically Forces People to Respond

基本要求：

一、了解广告的种类

二、学习广告案例及其中的语言特征、文本结构特征

三、练习创作广告

Unit 10                   2学时

I-Watch    Business Card Etiquette

I-Learn    Samples of Business Cards

I-Earn     Task 1 Compare the business cards and choose the one you like most.

          Task 2 Create a business card for yourself.

          Task 3 Find some cards and give your ideas.

I-Read     What information should go on a business card and where?         

基本要求：

一、学习交换名片时的商务礼仪

二、学习设计名片并注意内容的选择

  

Unit 11                  2学时

I-Watch    Proper Etiquette for Using a Knife Continental Style

I-Learn    Layout 1 Holiday Greetings

          Layout 2 Greetings on Promotion

          Layout 3 Greeting Messages

          Layout 4 Anniversary Greetings

I-Earn     Task 1 Change passive voices to active voices.

          Task 2 Match the informal phrases in Column A with the formal phrases in Column B.

          Task 3 Complete the holiday greeting card.

          Task 4 Contextualized writing practice.

I-Read     Reading 1 Holiday Card Wording

          Reading 2 Greeting Samples

          Reading 3 The Eight Rules of Business Greeting Card Etiquette

          Reading 4 Various Business Greeting Cards Tips

基本要求：

一、了解西方用餐礼仪

二、掌握不同场合下的商务问候方式及注意事项

三、练习用卡片进行商务问候

Unit 12                 2.5学时

I-Watch    Summarizing & Email Etiquette

I-Learn    Layout 1 Formal Email

          Layout 2 Neutral Email

          Layout 3 Informal Email         

I-Earn     Task 1 Choose good suggestions about using emails for business writing.

          Task 2 Decide the tones and purposes of the correspondence: to inform, to complain, to advertise, to apologize, to negotiate.

          Task 3 Rearrange the following order of sentences and form a business email.         

I-Read     Writing Effective Emails

基本要求：

一、了解商务电子邮件礼仪

二、掌握电子邮件结构、术语和写作方法

三、学习电子邮件的语言特征和文体结构特征

四、学习使用委婉句型和倒装句型

五、练习写电子邮件

Unit 13                 2.5学时

I-Watch    How to Address a Letter to a Doctor

I-Learn    Layout 1 Format of Letter

          Layout 2 Informal Letter

          Layout 3 Neutral Letter         

I-Earn     Task 1 True or False.

          Task 2 Compare the differences of sentences in writing style and choose one that is more polite in each pair.

          Task 3 Rewrite the formal letter into informal one.         

I-Read     Reading 1 英语商务信函写作原则

          Reading 2 私人和公务信函——常用句式和句型

          Reading 3 商务英语信函格式大全

基本要求：

一、了解给医生写信的方法

二、知道信函的种类、句式结构特点和语篇风格

三、了解商务信函写作原则。

四、练习写商务信函

Unit 14                 2.5学时

I-Watch    How to Decline a Written Invitation

I-Learn    Layout 1 Business Invitation Structure

          Layout 2 Business Invitation Language and Writing Style

          Layout 3 Structure and Writing Style of Responses to Invitations         

I-Earn     Task 1 Fill in the blanks with the words or expressions below. Change the forms where necessary.

          Task 2 Fill in the blanks with the words or expressions below. Change the forms where necessary.

          Task 3 Fill in the blanks with the words or expressions below. Change the forms where necessary.

          Task 4 Contextualized Writing Practice.

I-Read     Reading 1 Tips on Writing a Formal Invitation Letter

          Reading 2 Business Invitation Letter – Quick Guide and Effective Tips

基本要求：

一、学习怎样谢绝一封书面邀请

二、掌握商务邀请函及其回函的结构、语言、写作风格

三、练习写商务邀请函及其回函

Unit 15                 2.5学时

I-Watch    How to Set the Table for Basic, Informal & Formal Dinners

I-Learn    Establishing Business Relations

          Price

          Counter Offer

          Discount and Commission

          Business Representation

          Insurance

          Acceptance

          Terms of Payment

          Sample of Purchase Order         

I-Earn    Task 1 Match the English and Chinese of the following expressions.

         Task 2 Match the following expressions.         

I-Read     The Order-to-Invoice Cycle

基本要求：

一、了解商务用餐礼仪

二、掌握商务流程中的术语和表达方式：建立商务关系、价格、还盘、折扣和佣金、代理、保险、接受和支付条款

三、学习订单中的术语并能看懂订单

四、了解订货流程

Unit 16                 2学时

I-Watch    International Relations Etiquette

I-Learn    Layout 1 Quotation

          Layout 2 Invoice

          Layout 3 Air Waybill         

I-Earn     Task 1 Match Chinese Meanings with the meanings of the numbers which stand for.

          Task 2 Surf the Internet to find out some of the samples of invoice.

I-Read     Reading 1 Letter of Credit

          Reading 2 Insurance Policy

基本要求：

一、熟悉商务会晤礼仪：自我介绍

二、熟悉报价单、发票和航空货单上的术语及表达方式

三、了解信用证和保险单

Unit 17                 1.5学时

I-Watch    Handshakes & Business Etiquette

I-Learn    Layout 1 Sales Contract Format

          Layout 2 I Owe You Note                  

I-Earn     Task 1 Match English and Chinese Sentences.

          Task 2 Tick the following Agreement and Contracts you can recognize.         

I-Read     Import Contract of General Commodity

基本要求：

一、熟悉商务会晤礼仪：握手

二、阅读售货合同和欠条协议案例并熟悉其中的术语及表达方式，初步掌握中英双语翻译的技巧

三、学习一般货物进口合同格式

Unit 18                 2.5学时

I-Watch    Writing a Functional Resume

I-Learn    Layout 1 Curriculum Vitae

          Layout 2 Curriculum Vitae         

I-Earn     Task 1 True or False.

          Task 2 Group the numbered information into the following 4 boxes.

          Task 3 Decide which detailed points in the reading material that might be useful or helpful.

I-Read     英文简历十大元素

基本要求：

一、看视频学习简历制作

二、看课件上的简历模板学习简历制作，学习简历中的表达方式及语言特征

三、学习课件中简历的格式

四、学会自己设计英文简历

Unit 19                 2学时

I-Watch    Thank-You Notes & Business Etiquette

I-Learn    Layout 1 Covering Letter 1

          Layout 2 Covering Letter 2         

I-Earn     Task 1 Look at the following tips for writing covering letters. For each one, judge if it’s True or False.

          Task 2 Here are some common phrases you might use when applying for a job. However, the prepositions are missing. Choose the one from the table.

          Task 3 Rearrange the following information in the right order so that it can be a good Covering Letter for a CV.

I-Read     Reading 1 如何写求职信

          Reading 2 求职表格SAMPLE

基本要求：

一、看视频学习写致谢便笺

二、学习求职信的格式、表达方式、语言特点及注意事项

三、学习求职信的开头常用语和结尾常用语

四、学会写求职信

Unit 20                 2.5学时

I-Watch    Starting an Etiquette Business

I-Learn    Layout 1 Framework of a Personal Statement

          Layout 2 Language and Writing Style

          Layout 3 Sample Analysis

I-Earn     Task 1 Fill in the blanks using the most descriptive or active verb phrase.

          Task 2 Connect the following sentences using an effective transition, when needed.

          Task 3 Identify the following sentences as simple, compound, or complex sentences.

          Task 4 Please write a personal statement for your prospective job after graduation.

I-Read     Reading 1 Ten Mistakes to Avoid with Your Personal Statement

          Reading 2 How to Write a Personal Statement

          Reading 3 Sample of a Personal Statement

基本要求：

一、看视频学习商务礼仪

二、看课件学习个人陈述的结构、语言和写作风格

三、学习课件中的个人陈述案例分析

四、学会写个人陈述

三、课程使用的教材

教    材：《商务英语写作》周刚、牛晓春主编.大连理工大学出版社.2010年2月第1版

教学大纲制定者：刘本英